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Dec 22, 2014 · Adoption and diffusion To my way of thinking, diffusion is the macro process of products moving through a market, while adoption is the micro process of individual acceptance of a new product. Obviously then, adoption is necessary (and the driver) of diffusion.
advantage of the diffusion model data analysis is the high degree of information utilization. In contrast to conven-tional forms of data analysis, the diffusion model incor-porates response times (RTs) for correct responses and er-rors, as well as the ratio of correct and erroneous responses. The diffusion model thus provides a powerful statisti-
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